Where should I spend this money to get the highest return on my investment?", my response would be to invest it on your personal education. Nothing will bring you a greater return on your marketing dollar than your personal investment in becoming a master of direct response marketing.

I regularly spend thousands of dollars every year investing in books, tapes, CDs, workshops, conferences, videos and every other form of educational medium. In fact, as I have interviewed many successful business people, I have consistently found one common trait. Each person had a passion and insatiable desire to learn and invest heavily in their own private education.

What Do Bill Gates and Oprah Have In Common?

What do Bill Gates and Oprah have in common other than their own personal Fort Knox? An insatiable desire to learn. Did you know that every year Bill Gates goes away for a week with a suitcase full of books just to read? If Bill can find time to do it so can you.

Oprah is famous for her book club. Do you have a reading list? And if so, what is on it? If you want your business to succeed, let me recommend a few books that should consider having on your reading list.

Getting Everything You Can Out of All You Got - Jay Abraham

The Ultimate Marketing Plan - Dan Kennedy

An Entrepreneurs Guide to Commonsense Marketing- Brad Antin

Successful Direct Marketing Methods- Bob Stone

Marketing Secrets of a Mail Order Maverick - Joe Sugarman Influence: The Psychology of Persuasion - Robert Cialdini How to Promote Any Product for Under $500 - Jeff Slutsky

This list is only a start, but it will give you a good solid education about the fundamentals of direct response marketing.

How Free Giveaways Can Boost Your

Small Business Revenues

Offering free giveaways to prospects and customer is a powerful business-building strategy that can result in a flood of new and repeat customers.

It may seem counterintuitive to give away your products and services to build your business, but people cant resist the lure of receiving something for free. The word "free",