your products and services, your to-do list, the way you allocate your time, your role in your company, the hiring process, and your personal and employee training would be radically different than it is today.   High Value Activities   Now that you know what your primary business objective should be, what are your going to do about it?   In my prior life as a big-time corporate consultant, I sometimes felt uncomfortable about how much my company billed my clients for my time. I often asked myself, "Am I adding value right now, equal to the price my client is paying?" It helped me to prioritize my activities.   I suggest that you make a habit of asking yourself that same question every day. Allow me to list a few activities that I (and you should) consider "high value."   Creating (or developing) something unique in your product or service. Attending direct response marketing conferences / workshops / bootcamps. Meeting with your mastermind-marketing group. Building your personal marketing swipe file. Finding low-cost targeted advertising opportunities. Studying the marketing strategies of your competitors and other businesses outside of your industry. Networking with other owners and representatives of businesses that target your same market. Testing your advertising and marketing to improve your current response rates. Writing articles for trade journals, local newspapers, magazines, industry newsletters, etc. Writing sales letters and managing your direct mail marketing campaigns. Training employees on current offers and how to present them to customers. OK, thats enough. Do you get the idea? Normally, your Director of Marketing would perform those activities. You must become the Director of Marketing! That should be your new role in your business. Why leave the absolutely most critical part of your business to someone else?   I can hear you saying right now, "But Im already doing all those things." And my response is, "How much time are you devoting to those "high value" activities?" Do you need to hire a manager or assistant to relieve you of all your other duties so that you can focus exclusively on those activities that have the most impact on your business?   Brian Tracey, a famous author and speaker has said that, "to be really successful, you should stop doing any activity that wouldnt normally pay you what youre worth." For example, if you think youre worth $50 an hour, why would you be filing papers when someone else can do it for $8 an hour?   Becoming a Master of Direct Response Advertising