you pick the right niche, it becomes very easy to contact your prospects. Most good niches have a list of people who are either members of a group in your niche or people who have purchased things associated with your niche. Instead of spending money on what I call "spraying and praying" marketing, you can now spend your money on getting your message to just the right people in your niche who want to hear your message.   4. Youll Face Less Competition In A Niche   The mere fact that you have narrowed your marketing focus to a smaller subset of people means that there will be less competition with which youll have contend. In fact, if you hurry and become the dominant player in your niche it will deter competitors from entering in and competing with you directly. Less competition results in more business with less effort.   Type of Niches   Basically there are four general types of niches, occupations, demographics, geographics, and psychographics (or "subcultures"). Lets explore the difference between each type of niche.   1. Occupations   An occupational niche is one that is made up of people that are gainfully employed in the same occupation. Examples of this would be fireman, carpet cleaners, purchasing managers, military people, or human resource managers.   The assumption is that people who are in the same occupation worry about the same things and are forced to tackle similar problems. This makes them good candidates for products and services that are created to solve the specific problems of that particular occupation.   For instance, a carpet layer probably deals with lower back problems. Customer service representatives usually deal with high stress. Garbage collectors have to deal with low wages. Navy people usually deal with long family separations. A homemaker often tackles problems related to children. Each occupation has its own peculiar problems that come as a result of being in that specific job.   2. Demographics   A demographic niche consists of people who share one or more of the same characteristics such as weight, height, ethnic origin, income, gender, etc. It would stand to reason that overweight people deal with the same problems associated with obesity, while Latin Americans may have to deal with problems that come from living in a low income neighborhood.