non-confrontative and dont want to make a big issue of things (there can be a downside to that as well).   If your customers are mostly satisfied now, theres nothing to worry about. By offering a risk-free guarantee, youll simply call more attention to the quality you already have in place.   Make the strongest promise you can comfortably live up to, and feature it prominently in all your marketing materials and dont worry about the myth that youll lose your shirt redoing services or replacing products. It just doesnt happen.   The Invisible Guarantee   Whats that you sayyou dont have a guarantee? Wrong. 99% of all small businesses already have a guarantee - but they just dont know it nor do they publicize it.   Let me explain. If a customer called to complain that the work you did was unsatisfactory, what would you do to fix the problem? Would you tell them, "Sorry, we cant fix that for you." or "Sorry, let the buyer beware."? No, you would probably offer to redo the work or replace the product. You would do what it takes to make your customer happy.   You see, you probably already have a strong guarantee but you dont publicize it because you think that a bunch of your customers would come back and take you up on it (Ill talk more about that in a minute).   If youre already honoring an invisible guarantee you need to start publicizing it. Its a powerful hidden asset in your business that youre not exploiting.   -- Sidebar --   If youre not taking care of your customers, whether you have a guarantee or not, you should be. It just makes sense. Especially when you consider that according to one recent study, a satisfied customer tells one person about your company. But an unsatisfied customer tells NINE people. You need to put those numbers in your favor. You need to satisfy your customers and a guarantee makes it all possible.   -- End Sidebar --         Six Steps to Creating a Rock Solid Guarantee     Now, heres a step-by-step method for creating your guarantee and using it to supercharge your marketing efforts.   1. Look At Your Competitors.