low income neighborhoods. These are the types of things that good marketers consider on a daily basis. (Hey, my mother was born and raised in Chihuahua, Mexico y por eso puedo hablar el espanol con fluidez.)   3. Geographics   Geographics is a very simple niche. People who live in the same (1) neighborhood, (2) subdivision, (3) school district, (4) voting precinct, (5) suburb, (6) apartment complex, (7) city, (8) metropolitan area, (9) county, (10) state, (11) region, (12) country etc. often share the same problems associated with living in that area.   For instance, people who live in North Dakota deal with cold weather and snow in the wintertime while people who live in Houston deal with excessive humidity in the summertime. People who live in Los Angeles have to deal with smog, while people who live in the Heritage Park subdivision here in Friendswood, Texas dont have access to a good local dry cleaners.   4. Psychographics (or subcultures)   Psychographics is the study of how people think and what they like. People with similar psychographic profiles often share the same passions, hobbies, and even dislikes. This is probably the biggest and perhaps the most lucrative of all the niche categories because people spend a large majority of their discretionary income on items that they are passionate about.   Another name for this category is subcultures. Examples of subcultures are people who   Hate Bill Clinton   Love Marilyn Manson   Hate paying taxes   Love toy poodles   Hate abortion   Love new marketing ideas   Hate website popups   Love Harley Davidsons   Hate foreign cars   Love guns   Hate companies cutting down forest trees   Love having sex   Hate pornography Okay, you get the idea. Each of the people in these "Love - Hate" categories will spend money to either get what they love or spend money to avoid what they hate. Other